🍫 Bourbon Ice Cream =Britannia Bourbon + NIC Ice cream

Britannia Industries and Walko Food’s NIC Ice Creams have teamed up to launch NIC Bourbon Ice Cream, a decadent fusion of rich chocolate ice cream and crumbs of Britannia Bourbon biscuits. This limited-edition treat reimagines the iconic biscuit in a frozen format, following the success of the Winkin’ Cow Bourbon Shake in 2024.

🍫 Britannia Industries x NIC Ice Creams: Bourbon Ice Cream Launch

🎬 Campaign Highlights

  • Conceptualized by The Womb, the quirky ad is set in a global diplomatic arena.
  • It humorously portrays an Indian ambassador torn between choosing a biscuit or ice cream—until NIC Bourbon Ice Cream offers both in one bite.
  • Tagline essence: “Love both? Then have both.”

🗣️ Voices Behind the Launch

  • Siddharth Gupta, GM – Marketing, Britannia: Celebrates the enduring love for Bourbon and its new avatar.
  • Raj Bhandari, Director, Walko Food: Emphasizes NIC’s commitment to premium, flavor-rich creations.
  • Suyash Khabya, CCO, The Womb: Calls Bourbon the “OG chocolate biscuit” and celebrates the triple-chocolate joy.

📍 Availability Now available across 100+ cities via Swiggy, Zomato, Blinkit, Instamart, Zepto, and NIC Ice Cream Parlours.

Read the full news here.

Author

  • A dedicated team actively looking for important news around and representing them for the aspirants. We only try to showcase selected news in a easy to read manners.

    View all posts
Share this article -

Comments are closed, but trackbacks and pingbacks are open.